Brand Strategy And Design For Small Businesses

Learn how to be the number one choice for your customers by constructing a memorable brand experience that customers will consistently support.

Emmy award-winning creative director specializing in brand strategy and design.

After Completing This Course You Will Be Able To

  • Create a stand-out brand strategy and design that will make a lasting impact
  • Understand how to leverage the power that the subconscious mind plays in branding
  • How to avoid negative or unintentional branding
  • Thoroughly research and create your target audience from scratch
  • Identify, describe and test your unique selling point
  • Create an exciting brand story that immediately engages an audience
  • Turn your brand strategy into a professional, attention-grabbing brand design

About This Course

A successful brand pays attention to how every part of a company works together to create a certain image. Branding is a mixture of art and science – rational yet creative and backed by science yet exploding with passion and excitement. Your brand needs to tell a story that your customer can relate to, believe in and commit to supporting time and time again.

In this fundamentals course, you will learn how to create a compelling brand that brings in a significant profit. You will get a solid introduction to key branding principles and strategies, learn how to research and define target audiences, write a moving brand story and drive the design process for your brand’s unique identity. Start this course today to ensure that your brand leaves a long-lasting impact on your target audience!

What You Will Learn

  • How to evoke emotion in a customer through powerful branding
  • The science that backs up the need for compelling branding and design
  • How to ensure that every aspect of your brand is intentionally aligned with your vision
  • The purpose and importance of having a target audience
  • How to identify and create your unique brand matrix
  • How to write about your brand’s story in a concise and compelling way
  • How to navigate all of the essential brand elements like logo, color and typography

Why Learn With Haylee Powers?


Haylee is an Emmy award-winner specializing in brand strategy and design. She is the creative director and owner of two different brand strategy and design studios focusing on influential small businesses, hospitality brands and restaurants.

Who Is This Course For?


  • Business owners wanting to enhance their brand
  • Freelancers wanting to add Brand Strategy and Design to their skillset
  • Marketing and brand managers looking for a firm grasp of branding essentials
  • Web programmers, designers, front end and full stack developers wanting to diversify their skills
  • Anyone wanting to start a professional career in the world of branding
  • Digital nomads looking for work that they can do from anywhere in the world
  • All levels of experience



  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?


  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion

Course Syllabus

Chapter 1

Intro to Branding

Chapter 2

The Purpose of a Target Audience
  • 6. The Purpose of a Target Audience (4:06)
  • 7. Researching Your Target Audience (8:00)
  • 8. Creating the Target Audience Persona (10:06)
  • Quiz: Chapters 1 & 2

Chapter 3

What is a USP
  • 9. What is the USP (3:49)
  • 10. Brand Matrix Creation (3:21)
  • 11. Creating the USP (13:33)
  • 12. Successful USPs Case Studies (11:36)
  • 13. Testing the USP (6:12)
  • Quiz: Chapter 3

Chapter 4

What is a Brand Story
  • 14. What is a Brand Story- Why do I need it (3:47)
  • 15. Brand Story Case Studies (6:27)
  • 16. Creating a Brand Story (2:22)

Chapter 5

Turning Your Brand Strategy Into Design
  • 17. Turning Brand Strategy into Brand Design (4:50)
  • 18. Important Brand Elements Logo, Color, Typography (11:28)
  • 19. Finding the right Pro (8:44)
  • 20. Next Steps (2:06)
  • 21. Print Collateral + Digital Collateral (0:51)
  • 22. Conclusion (1:57)
  • Quiz: Chapters 4 & 5

Chapter 6

Final Quiz
  • Final Quiz

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